Future Trends in Packaging: What Australian Brands Need to Prepare For in 2026
Future Trends in Packaging: What Australian Brands Need to Prepare For in 2026
The packaging industry has transformed more in the last three years than it did in the previous decade. Between supply chain disruptions, new sustainability expectations, and rising demand for faster delivery, brands are being pushed to innovate earlier and smarter.
As we head into 2026, these trends aren’t “nice to know.” They’re becoming essential. The businesses paying attention now will be the ones who stay ahead.
Digital print is becoming the new normal
Short-run, on-demand digital printing is reshaping how brands think about packaging.
It offers:
* faster turnaround
* lower minimums
* personalised or seasonal designs
* sharper print quality
* easier prototyping
This is perfect for ecommerce brands, small batch makers, subscription businesses, and anyone who releases new product lines on the fly.
Digital print is no longer a luxury.
It’s a competitive advantage, especially for local brands who want to move quickly.
Sustainability is shifting from “optional” to “expected”
Consumers are actively choosing brands with clear sustainability practices, and packaging is one of the easiest ways to demonstrate those values.
In 2026, brands will focus more on:
* FSC-certified materials
* 100% recyclable cardboard
* plastic reduction
* natural textures and kraft finishes
* right-sizing to reduce freight emissions
Customers want to feel confident they’re supporting responsible businesses, and packaging plays a big role in that story.
Smart packaging and QR experiences will grow
More brands are adding small digital touchpoints inside their packaging.
QR codes can:
* welcome customers
* unlock discounts
* share sustainability commitments
* link to tutorials
* show behind-the-scenes videos
* introduce brand values
This bridges the gap between physical packaging and the digital brand experience.
It creates a smoother, more engaging customer journey.
Unboxing is becoming a form of marketing
Social sharing isn’t slowing down. Customers still show off beautiful packaging, and brands that invest in thoughtful unboxing moments create free exposure every time someone posts a video.
Expect to see more:
* printed inside lids
* clean inserts
* calming colour palettes
* warm messaging
* premium touches without premium costs
The goal isn’t to be flashy.
It’s to create an experience worth remembering and sharing.
Local manufacturing will continue to rise
Australian brands are moving away from overseas suppliers after years of delays, shipping issues, and inconsistent quality. Local manufacturing offers:
* stable lead times
* flexible order volumes
* clearer communication
* reduced freight risk
* better sustainability outcomes
In 2026, packaging made in Australia won’t just be a preference.
It will be a strategic decision for reliability and long-term growth.
Custom inserts will play a bigger role in brand presentation
As more ecommerce brands enter the market, first impressions matter more than ever. Inserts that hold products securely and create a clean layout help reduce breakage, improve unboxing, and elevate perceived value.
Expect more brands to invest in affordable inserts that fit their exact product range especially in beauty, food, homewares, and gifting.
2026 will reward brands who innovate early
The most successful brands won’t necessarily be the biggest.
They’ll be the ones who adapt quickly, prioritise customer experience, and treat packaging as a strategic part of the business.
If you're looking to get ahead of the 2026 trends, whether it’s new materials, digital print, custom inserts, or smarter unboxing experiences our pakko team can help guide you through the options.