Packaging is more than just a protective covering for your product.
Packaging is the first and often the only touchpoint your customers have with your brand. That’s why it’s essential to choose the right packaging finishes to elevate the look of your product and convey the right message to your customers.
Let’s dive into the most popular types of packaging finishes and packaging designs and help you understand which one is right for your product.
Gloss finish is a popular packaging finish that gives the packaging a high-shine, reflective appearance. It’s suitable for high-end products that require a classy and accomplished look and feel, such as cosmetics and luxury goods. This finish is achieved by applying a layer of high gloss coating to the packaging, which not only enhances the overall appearance of the packaging but also provides a protective layer to the surface.
Matte finish is a non-glossy finish that gives packaging a flat, smooth appearance. Unlike gloss, the matte finish doesn’t reflect light and is less prone to fingerprints and smudges. This finish is suitable for products that require a more understated, sophisticated look and feel, such as high-end food products and organic goods.
Soft touch varnish finish is a popular packaging finish that gives the packaging a luxurious, velvety feel. This finish is achieved by applying a special coating to the surface of the packaging in specific areas, which provides a soft, comfortable feel when touched. Soft touch finish is suitable for products that require a premium, high-end look and feel, such as cosmetics and personal care products.
The Spot UV finish technique can deliver a shiny, vibrant aesthetic to particular spots of a design, which can embellish certain features on your packaging. The term 'Spot UV finish' refers to a technique used in printing and packaging design to add a high-gloss UV coating to specific areas of the design rather than coating the entire surface. This process creates a contrast between the matte finish of the rest of the design and the glossy finish of the areas that have been spot coated.
The foil finish solution utilizes metallic colors to add an eye-catching laminate to your product. Boring packaging is unappealing to customers, and a foiling finish can solve this problem by glimmering under the light. This printing method uses a metal die and heat to transfer metal foil onto paper, creating a shiny, metallic print surface. Foil stamping is often used for printing on high-end stationery and packaging. It is suitable for printing small runs of high-quality prints.
In addition to the main types of packaging finishes discussed above, many other popular finishes can enhance the overall look and feel of your packaging. Some of these popular finishes include:
Embossing and debossing are popular packaging finishes that add a 3-dimensional effect to the surface of the packaging. Embossing raises the surface of the packaging, while debossing presses it down.
Embossing uses a metal die to create an impression on the paper, creating a raised print surface. Embossing is often used to print high-end stationery, such as business cards and letterheads. It is suitable for printing small runs of high-quality prints.
These finishes are achieved using a metal plate and a press, and they add a unique touch to the packaging that sets it apart from others. Embossing and debossing are suitable for products that require a unique, high-end look and feel, such as luxury goods and premium food products.
Packaging is much more than the material used to store your product. At Pakko, we don’t only focus on the quality of the material but the outer visual layer. By utilising our manufacturing capability, you can leverage Pakko’s ability to deliver high-quality packaging at wholesale prices.
Our team of packaging design specialists will speak to you to understand your brand philosophy prior to the development of any solution. By doing this, you can ensure that your packaging will always speak core to your brand’s values.
In Summary
Whether you want a high-shine, reflective look with a gloss finish, a sophisticated, understated look with a matte finish, a premium, velvety feel with soft touch finish, or a unique, high-end look with embossing and debossing, there’s a finish out there that’s right for your product.
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