The Impulsive Allure Of Point Of Sales Materials

We’ve all done it – left the house to buy a litre of milk and come home heaving with groceries. It happens all the time, something catches your eye, and it goes into the shopping trolley! Marketing experts call this type of behaviour an “impulse” buy or a purchase that you hadn’t anticipated on buying when you entered the store, and a recent survey confirms that most Australians will openly admit to making at least one impulse purchase a month. Another study, conducted at the end of last year revealed that Australians spend $13.5 billion a year on purchases they had not intended to make. That’s a lot of impulse buys! And, while there are many factors involved in the psychology of impulse buying, there is no denying the impact of a standout Point of Purchase (P.O.P) Display. If you want to see maximum results from your own Point of Purchase (P.O.P) Display, what should you be thinking about when you start to design and create your own P.O.P? 1. Branding At Pakko our team of design professionals can help you create a customised, branded Point of Purchase (P.O.P) cardboard displayer that stands out and appeals to your customers. We know that having your colour palette and your logo front and centre is important when it comes to that next sale! 2. Size Our team at Pakko will work with you to determine the exact sizing needs to suit your Point of Purchase or (P.O.P) design. We can design and create everything from checkout cardboard displays through to standing P.O.P displayers or customised units for promotional offers and BOGO. 3. Materials Depending on your products our team at Pakko can work with you to determine the right type of cardboard or corflute for your P.O.P. 4. Accessibility How easy is it to access your products from the P.O.P? Can customers see what the product is and easily read the label? How Custom Point of Purchase Displays will help your Business Investing in your own customised cardboard point of purchase displays or units will enhance your overall business branding by enhancing awareness and encouraging consumers to make an additional purchase before they leave your store. When it comes to structure and strength corflute options allow you to choose the best cardboard weight to suit your product and the structure of your display design. Every single one of our Point of Purchase (P.O.P) solutions are designed to be innovative and sustainable. Pakko is Forest Industry Certified (FSC) which means we support sustainable forest management, and we are working toward meeting and exceeding the Print and Packaging Industry’s 2025 Sustainability measures. Our team at Pakko will help you develop an in-store Point of Purchase (P.O.P) display that reflects your brand, while incorporating functionality and consumer accessibility. We know that the best displays are easy to assemble, can accommodate your products and in many cases, can be re-purposed. Talk to our team at Pakko today and let us create a Point of Purchase display that will make your brand POP!